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Client Name

Koshiqa

App

Available on Android & App Store

About

Koshiqa is empowering it’s users to reach optimal health by using their blood test data to find and bridge the gap in their nutrition and exercise regime.

Koshiqa enables gamification of daily exercise and nutrition routines through their app with features like group challenges, nutrition tracker, virtual trips etc to keep its user motivated and mobilised towards their health goals.

Work Requirements

Koshiqa's goal was to increase brand awareness and drive app installs. Our team of experts leveraged their extensive marketing expertise and experience to develop & execute a targeted strategy that helped the Koshiqa team achieve their goals. Koshiqa was able to cut through the noise and stand out in the market, driving increased brand recognition and a surge in app installs.

Services Delivered

  • Brand Awareness
  • App Installs
  • GTM Strategy

We began by carefully reviewing and comprehending the requirements to ensure that the campaign would align with Koshiqa's goals and objectives. Our strategy team went on to conceptualise the campaign, taking into consideration the target audience and the unique selling points of the brand and devised a comprehensive Go-To-Market (GTM) strategy for Koshiqa.

To create a differentiated brand positioning of koshiqa, we created content that focused on the importance nutrition in living a healthier life and how Koshiqa can help anyone in living a healthier life. Creatives focusing the lifestyle issues faced by the target audience were also made.

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Results

Koshiqa saw a remarkable increase in brand awareness, with a surge in leads for its blood test services and app installs. The campaigns did the magic for Koshiqa with a cost per lead for the blood test of ₹297 only and cost per install of ₹13 only.

App Installs

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Lead Generation

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Our well executed GTM strategy resulted in the effectiveness of the marketing campaigns and Koshiqa team was very satisfied with the results

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