About

JK Lakshmi Cement Limited is a part of the prestigious JK Organisation, an eminent industrial house with over a hundred and twenty five years of operations in India and abroad.

JK Lakshmi Cement is a renowned and well established name in the Indian Cement industry for three decades and have an annual turnover of over Rs 4000 crores.

Work Requirement

To maximise the user engagements online.

JKLC have been associated with various sports activities like cricket, boxing and have been leveraging these associations to strengthen the relationship with their customer base.

They were the sponsors of the IPL Team - Sunrisers Hyderabad in 2019 & 2020 and wanted to virtually engage their diverse audience, spread across 11 States and speaking 4 different languages, through an online platform.

Services Delivered

User Engagement Strategy
Content Marketing
Microsite Creation & Management
Influencers Engagement

To maximise the impact of the campaign the content was created that could connect with SRH fans and also is contextually relevant to the brand. This ensured maximum user engagement and a higher brand recall for JKLC.

Match Day Creatives

Match updates and creatives were shared during the live matches so that the viewers stay on top of every six and wicket and follow the pulse-pounding action as it unfolds. We generated unprecedented response as the fans never missed a moment of the game and were highly engaged with the live action.

Social Media Creatives

Our stragiests blended in-depth behaviour analysis and exciting visuals to create content that not only kept fans engaged with the cricketing fever but also highlighted JKLC brand in a compelling way. With a focus on the biggest moments and players in the sport, our posts generated buzz and increased the brand awareness.

User Engagement

We received an exceptional level of engagement and enthusiasm from the audience. The interest and participation made the brand presence stronger and more meaningful with their jingle “AA Strength Dikha” going viral in the community.

Microsite & Winners

A microsite was created with real time updates for the activities. We also created a leaderboard to appreciate the users with maximum participation for the various activities.

Results

Over the IPL season of 2019, an overwhelming response was received from the users with a total of 1,35,019 messages over a span of 60 days. The user engagement campaign gave JKLC a better brand visibility and brand recall amongst its target audience thus making them our retained customer for the next IPL season as well.

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