Client Name
Mayur Dynamic
Website
www.mayurdynamic.com
About
Mayur Group has been committed to manufacturing & supply highest quality products. They have achieved a leadership position in the market as a reliable supplier of precast concrete products.
Starting with a single unit in 1996, the group now boasts of 4 states of the art manufacturing facilities equipped with latest machines & technologies, backed by an efficient workforce.
Mayur group of companies comprises of
- Dynamic Industries (Est. in 1996)
- Mayur Precast (Est. in 2007)
- Hyper Tiles (Est. in 2011)
Work Requirements
Mayur Group had a strong offline presence in North India but despite their strong hold in the offline market, they lacked a robust online strategy to reach a wider audience and increase their market share. The group realized the need to tap into the growing online market to sustain their growth and expand their reach. The problem was to find a way to effectively leverage technology and create a strong online brand presence that could complement their existing offline business.
Services Delivered
- Ad Creatives
- Brand Awareness
- Lead Generation
We created brand awareness campaigns that highlighted the connection between the product and the end-users, showcasing how the products can enhance the beauty and functionality of their living and working spaces. By emphasizing the emotional aspect of the product, we aimed to build a strong and lasting connection with the customers and establish the brand as a trusted provider of quality tile solutions.
Our efforts resulted in successful campaigns that effectively communicated the products strengths & brands identity as the market leaders in the target audience. Snapshots of the creatives are given below
Sirf Tiles Nahi, Ghar Banate hai Hum
Waterproof Tiles For Roof
Results
The campaigns saw very high engagement from the target audience & were highly appreciated. The campaigns saw a high conversion rate of 6.06% beating the industry standard of conversion rate of 2.83% and the average cost per lead was INR 310 only.
The ads were very focused and relevant to the TG and resulted in a very high interaction rate. Apart from direct leads, the campaign generated a high number of inbound call queries which gave additional momentum to the sales and bottom line revenues of the client.
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